Philly Pretzel Factory

During my time at Philly Pretzel Factory I worked closely with the lead designer on their re-branding initiative, assisting with updating marketing assets and campaign ideas.

I was tasked with curating the companies social media accounts, utilizing their fully equiped photo studio to encorporate food photography into the posts and branded collateral.

Branded Assets
Print & Digital
Photography
Adobe Suite

BRANDING WITH A TWIST

Philly Pretzel Factory was founded in 1998 and over the years they have considerably grown their library of assets. I had the opportunity to design a wide variety of collateral including: T.V. Menu Boards, A Frames, Window Clings, Banners Magazine Ads, Newsletters, Flyers, Postcards, and Mailers across 100+ franchise locations nationwide.

The goal of the re-brand was to move away from the heavy use of branded dark green and manhole texture. The new design uses the steel kitchen as a backdrop for a cleaner, more modern look and professional food photography to emphasize the irresistible product.

Pretzels are great for all types of holidays and events, I created a variety of alternative compositions across a wide range of pretzel products.

The signature dark green is tastefully re-adopted into the composition to differentate special products and promotions.

SOCIAL MEDIA MADE BETTER

Philly Pretzel Factory is heavily invested in their social media presence with an emphasis on having fun with your food. Each month I worked on scheduling posts for campaigns, events, holidays, giveaways, and pushing pretzels to their creative limits.